Why do our top customers buy from us?
Dec/110
Recently I was listening to a webinar by Jeff Gitomer who has written many great publications about marketing and has a weekly email newsletter, Sales Caffeine. He challenged each person to ask your best customers, why do you buy from us? As he said, if your top customers buy from you for these reasons, others will want to for the same reasons. Your customers have written your marketing materials. This is a great exercise for your own store as well.
5 reasons our top customers buy custom transfers from us:
Speed – all commented on how fast our service is, and not only how quickly we get it out the door but also, especially for those on the west coast, how fast it arrives with Speedy Air service, 2 day air for the price of ground.
Reliability – as often as speed, customers commented that not only is the order fast, but it ALWAYS ships on the day we tell them it will.
Education – many of our customers complimented the many education resources we offer, all at no charge, videos, blog tips, webinars and innovative website.
Choices – we are known for our Easy Prints®, and they are ever growing with the largest collection of professional created art that can be customized.
Ease of Business – every company has a system, but customers complimented our dealer service team, the speed we reply to emails and get back to them with quotes sent via upload.
Layout QAL-219
Choosing Your Custom Transfer Product-Your Apparel Will Make Your Choice
Nov/110
When choosing what custom transfer to use, one of the most important factors is what apparel type your customer is requesting. If your customer wants to order a nylon jacket, your product choice is limited to the only product that works on nylon—CAD-PRINTZ™ Opaque. If your customer wants a compression fit polyester material, your product choices are CAD-PRINTZ Opaque and Elasti Prints®.
Shown here is a CAD-PRINTZ digital transfer used to decorate a compression fit polyester material.
If your customer wants a custom printed t-shirt, or anything cotton, polyester or cotton/poly blends your choices are unlimited. You will then need to consider if it is full color (digital product line) or spot color (screen printed transfer line). Another factor to consider is quantity. You can order as few as 1 of the digital transfers, but there is a 5 piece minimum when ordering the screen printed transfers using our layouts, or 10 if providing art.
Our customer service team will help you get the best product at the best price for your job.
Transfers Offer Solution For Hard-To-Decorate Items
Sep/110
Almost everyone is familiar with the fact that transfers are a great decorating medium for just about any type of apparel that is made of cotton, polyester, or a cotton/poly blend.
What you may not realize is that Transfer Express offers two distinct types of transfers: screen printed and digital. Screen printed transfers are limited to the traditional cotton and polyester fabrics, but digital transfers such as CAD-PRINTZ™ Opaque will go on almost anything you can fit in a heat press and can be created in unlimited colors.
This opens the doors to a much wider range of apparel and promotional items including nylon team uniforms, umbrellas, swim suits, and leather goods.
When Illinois Glove Co., Northbrook, Ill., was looking for a solution to print full-color logos on gloves for its promotional product customers, CAD-PRINTZ™ turned into a great solution for the company.
Prior to using Transfer Express, the manufacturer was screen printing one-color logos onto gloves. “Screen printing was a mess,” notes Jay Shmikler, director of sales and marketing. “Because the glove was made of a knit fabric, the print would fall into the little mesh holes. We could do only one color with screen printing, and then we lost out on orders to other products that could offer multiple color logos.”
Today, the company uses Easy Prints for one-color orders and CAD PRINTZ for full-color logos. Another reason digital transfers have been such a great match is the wide range of materials that gloves are made of.
“We offer gloves for automotive, construction, farm, ranch, trucking companies, freezer gloves for people who are stocking shelves in the grocery stores, and safety awards; you name it, we have probably done it,” says Shmikler.
So when choosing a decorating process, it’s important to match the right method to the glove material.
“We have certain types of gloves that we use Easy Prints,” says the director. “If the glove stretches, we have to make sure we get Easy Prints because that stretches. If the logo has a lot of detail, we use CAD-PRINTZ. So when someone comes to us with an eight-color logo, CAD-PRINTZ looks amazing. You can get shading that you really can’t get in a screen printed transfer.”
As a steady customer for the past four years, Shmikler has been satisfied with the product and the customer service. “They are good at returning calls, they are professional and they’re easy to deal with.”
If you have a customer come in with a hard-to-decorate item, next time, don’t turn them away. Investigate if using a digital transfer may be the perfect solution!
Switching from direct screen printing to screen printed and digital transfers solved several embellishing challenges for Illinois Glove Co. faced when decorating gloves for promotional product clientele. Photo courtesy of Illinois Glove Co., Northbrook, Ill.
Organizing Your League Order For Best Pricing
Feb/110
Leagues can be overwhelming at first, but we have tried to make the job easier with our league layouts for sponsor names.
The first step is to sort your sponsor or team names by ink color. Most teams will probably use white or black ink on many different color shirts. Once you have the sponsors organized by ink color, choose the size letter you will want to use. Now choose a sponsor layout that matches that size. For example, if you are using 1.5” letters you will want to use our league layout, QSP-2—8 sponsors fit on this sheet. Put the first 8 teams on this sheet. So with one order you will be outfitting 8 different teams. Look over your list and order the entire sheet at the quantity of the largest team. For example, if 4 teams have 14 players, 2 teams have 15 players and 2 have 17 players, your order will be placed for 20 sheets, taking advantage of the price break, and giving you a couple of extra for most teams for fill-ins. If you have single teams left over, or a team using a different color ink, Express Names would work best for this team.
To figure your number needs, count the number of teams using each color and use the calculator figuring 1-18 for 8 teams. It will give you the pricing if you buy in 5 packs, Express Packs or Kits and tell you how much to purchase.
If you have any questions, our dealer service team who are league experts, can help.
Easily Organize Your League Orders with Sponsor Layouts
Need Custom Transfers from your Artwork?
Aug/100
Sending artwork for custom transfers is easy at www.TransferExpress.com.
If you just need a quote, want us to see the artwork so we can discuss, or you’re ready to place a custom transfer order, the “artwork sending” process is the same for all.
- Visit www.TransferExpress.com
- Click “Send us your artwork” tab at the top of the home page.
- If you are already a Transfer Express Dealer, login by entering your Dealer ID and password.
- If you have not ordered from us before, click “New to Transfer Express” door and create a temporary login. A password will be sent to you to use to login.
- Once logged in, click “Upload file” in the top left corner of the page.
- Fill out the form questions as best you can—this is not ordering, we are just gathering information so we are better able to assist you.
- Locate the artwork on your computer, and attach where noted and send it.
- We will give you a call once your artwork has been received.
Our Dealer Service Team will call you to discuss or quote your custom art within an hour or two of the time the file has been sent during business hours (Monday-Friday 8:00 am-7:00 pm EST) Artwork files for custom screen printed or digital transfers can be sent during non-business hours and will be called on when we open.
Have A Question About Custom Transfers?
Aug/100
We are here to help!
Give us a call at 1-800-622-2280 and our Dealer Service Team will answer your call and can help with (almost) any question relating to our custom screen printed and digital transfers, name and numbers. Don’t worry about what the question is, if you have it, it is a good one and we can help!
Our Dealer Service Team can help you:
- Set up your account with your first order
- Answer layout/art/design questions
- Assist with ordering transfers, names, numbers or a heat press
- Help you through your transfer application
- Email your password
- And much more…
The Dealer Service Team is available from 8:00 am-7:00 pm EST Monday thru Friday. For quickest service, avoid the 2:00-3:00pm EST hour. This is our busiest time of the day when lots of dealers are placing orders to get them in by 3PM.
We look forward to helping you!
Transfer Express Dealer Service Team
Thank you for your comments and suggestions. Keep them coming…
Dec/110
Our new site has launched and offers a great new look as well as much more information on our various products including videos! We appreciate your patience through the transition. Our previous site lasted us over 10 years and we all get accustomed to certain things in certain places. If you can’t find something, the search is very helpful. Or our reps are also available to walk you through it and help you find what you need.
The new Transfer Express home page
All of the tools from the old site were moved to the new including the digital calculator, number calculator and image resizer. These are found in the heat transfer tab under resources.
We are listening to your feedback, so please keep it coming. Let the reps know via phone or email us at info@TransferExpress.com.
Due to your feedback, we added a pricing tab to the home page, added reorders to the shortcut menu and relabeled fonts as fonts/typestyles. You are the users, so let us know how we can best help you.