Transfer Express Blog

Free Pass to NBM Long Beach

14
Jul/10
0

Don’t miss a chance to try to apply a custom screen printed or digital transfers using a Hotronix® Heat Press at the Transfer Express booth at the NBM Show in Long Beach, California on August 12-14th. Come touch and feel all of our apparel to learn how to sell and offer it to your customers. Learn how our Custom Transfer Marketing Kit can help you get started using transfers to start or add to your current embroidery, sign or trophy business.  We offer a show special on our Marketing Kit for $35. It’s normally sold online for $49.

Get your NBM Long Beach free pass here.

We look forward to seeing you there!

Free Pass to NBM Long Beach

Use Current Events for T Shirt Profits

21
Jun/10
0
Custom art screen printed transfers

Custom art

In the news recently, there have been many stories that have stayed on the front headlines for weeks which should mean dollar signs to t shirt business owners. In Cleveland and many other cities the front page headlines of sports pages for the past few months have speculated on the decision Lebron James faces about leaving the Cleveland basketball scene. If a story such as this has been in the headlines consistently over a period of time, there’s opportunity for t shirts to sell. Try to think outside of the box when designing a t shirt that relates to a current event.  Simple lines of text such as “LBJ STAY” sell quickly!

 The recent disaster in the Gulf has been the BP oil spill which will be on the minds of Americans for months and years to come. T shirt shops are already starting to profit off of funny t shirts that protest and raise awareness about the issue. Because of the cultural relevance witty sayings gain attention and appeal to today’s shoppers.

 Using custom transfers allow you to be creative and offer designs that can be applied to different types of t shirts and sweatshirts of any size and color without sitting on inventory. Since these designs may not have been ordered by a group, you can store the transfer sheets until someone buys. Keep a few sizes in different colors and styles on hand for when customers come to you and make their decision. In just 4 seconds of application time, the screen printed transfer and be heat applied to the shirt!

Use Current Events for T Shirt Profits

Free Delivery on Heat Presses

9
Jun/10
0
Hotronix® Fusion™ Heat Press

Hotronix® Fusion™ Heat Press

Whether you are just getting started in the t shirt printing business or you are expanding your business to make room for more sales, June is the perfect month to purchase your heat press. Purchase any of our Hotronix® and Maxx™  heat presses and receive “Free Ground Freight” to anywhere in the United States until June 30th!

Investing in a quality heat press like the Hotronix® line of heat presses insures your business is working with the most accurate and reliable equipment in the industry.

Not sure which heat press is right for your business? Visit www.transferexpress.com and see the complete line of heat presses available. For even more information, watch a recent webinar hosted by Great Garment Graphics which details the the reasons why Hotronix® is the best!

Free Delivery on Heat Presses

No Fear—Your First Custom Transfer Order

18
May/10
1

reprresentative
So you have your heat press and are ready to get started, now what?  We make placing your first order easy.   No paperwork is needed.  When you are ready to order just give us a call at 1-800-622-2280 or fax us at 1-800-833-3877.   Or if you have artwork it can be sent through our site at www.TransferExpress.com by selecting “Send us your artwork”   We will give you a call once received.  This area can be used for both quotes and ordering.  The information needed to process your order is your company name, contact name, address and phone number as well as how many you need, the size you need and the colors you need.  That is it, so get started today.

No Fear—Your First Custom Transfer Order

Testing Custom Transfers Before Production

13
May/10
0

One of the most important pre-production steps to do before applying a screen printed transfer or a digital transfer is to test the product before actually starting your printing. In every order sent out from Transfer Express you will receive at least one extra transfer or a sample for testing.  A great idea would be to cut the extra transfer into quarters to have four extra transfers to test.

 So you have the transfers to use to test your application settings, but what fabric do you use to test on?  The best scenario is to order an extra garment when you place your order with your clothing distributor. This way you have the exact fabric you will be printing on.

 Another cost saving idea is to use any scrap fabric you have left over from other jobs you have done.  Using the same type of fabric is preferred to get an accurate test. Place a box off to the side and anytime you make an application mistake, toss it into the box instead of into the garbage.  Use these scraps as your testing fabric.  Soon you will have a box full of different types of fabrics and different colors that can be cut apart and used as test fabric.

Follow the application instructions specific to the type of transfer product you are using and adjust your settings if you are not seeing the desired results during your transfer testing. If you have any questions before you start applying your custom transfers, contact our Dealer Services Reps.

Testing Custom Transfers Before Production

Marketing Your T-Shirt Business

11
May/10
0

I was just reading an article that quoted a 1993 Ted Stahl booklet that still holds true today about marketing your t-shirt business.  None of the items cost anything to do, and can make a huge difference in profits for your business.   Some seem like common sense, but sometimes we all need to be reminded about the obvious.

  1. Tell People What You Do – Have a sign in your window, or a window decal in your car if you are a home business. Let them know what you can do for them.
  2. Have Your Staff Wear Decorated Shirts – This shows what you can do and how it can be used.
  3. Ask for the Sale - You would be surprised how often this is not done – if you sell them a shirt ask if they want matching shorts or a bag. Or add a personalized name.
  4. Add Dates to Custom Shirts – Incorporate the date and a new shirt will be needed the next year.
  5. Add Your Business Logo to Shirts - This lets your customer know who to come back for reorders and future orders. Use your business card as a hang tag.
  6. Sell two color prints - Another version of asking for the sale. Let the customer see two colors (Next week we will be offering multi-color Easy View™ to let you show your customer the improved look of a 2 color. ) If your customer needs numbers, remind them all the pro teams wear 2 color numbers. Make more money from the same customer.
  7. Create a sign up sheet – Make it easy for the customer to take orders. Include the Easy View™ design. Leave a space for personalization with the added price; include a column for size and color.
  8. Be Your Own Walking Billboard - Wear different prints you have done wherever you go! Carry business cards.
  9. Take the Show on the Road - Take your heat press to an event, bring a rack of apparel so they can choose the shirt and apply the print as they wait
  10. Print Your Own Money – Print up coupons for add on items that will cost you nothing. For example, for every team order of 12 or more, free tote bag. These bags cost about $1 and you can use an over run to print it.
Marketing Your T-Shirt Business

Free Webinar for a Start Up T-Shirt Business

14
Apr/10
0
Heat Press

Hotronix® Auto Clam Heat Press

If you are just getting started in the t shirt business and are looking into getting a heat press, Transfer Express will be presenting a Free Webinar next week all about the differences in types of heat presses and which one will work best for you. If you haven’t seen a Hotronix® heat press in action this webinar will also have several videos showing how they work and how easy it is to get started.

This webinar is hosted by Great Garment Graphics who has several videos and past webinars that are available to view on their website, GreatGarmentGraphics.com. This is a great place to see the profit potential of heat printing and decorating apparel.  

Registration is free for any Great Garment Graphics webinar. Also, check out the schedule for more upcoming webinars that cover different heat printing topics.

Free Webinar for a Start Up T-Shirt Business

Stock Transfers vs. Custom Transfers

9
Apr/10
0

Transfer Express is primarily a custom transfer producer although we do carry a few stock transfers.  So what is the difference? 

Stock flag transfers

Stock flag transfers

Stock transfers must be ordered just as they are—at the size, colors and with the text (if any).  They are typically printed in a large quantity and then can be ordered in smaller quantities.  Transfer Express carries a few stock transfers such as the American Flag, the Canadian Flag and the Cancer Ribbons.  During the holidays we will also stock a limited line, and our numbers are stock transfers.  Because this type of transfer, is “in stock” and ready to go, you can order them as late as 3:00 EST and they will ship the same day.

With custom transfers you can order what you want.  Transfer Express offers two types of custom transfers.  

The first are Easy Prints®.  These are custom transfers created from our Idea Book™ layouts.  We give you the idea and you tell us what you would like it to say, the clip art, the text, the size and the colors.  Transfer Express is the originator of this type of custom transfer and has perfected it, so that one color Easy Prints®, created custom, can ship the same day when ordered by 11 AM Eastern. 

Easy Prints Layout

Easy Prints® Layout

The second type of custom transfer is from provided artwork.  You send us the art, and we print it.  Art can be sent online, and we will give you a call to finalize the details once received.

Transfers from your artwork

Transfers from your artwork

 You have the choice—just let us know what you need!

Stock Transfers vs. Custom Transfers

Advanced Heat Press – Hotronix® Fusion

18
Mar/10
0
Hotronix® Fusion™ Heat Press

Hotronix® Fusion™ Heat Press

Released at the ISS Atlantic City trade show this past weekend was the brand new Hotronix® Fusion™ heat press. We were lucky enough to have one in the Transfer Express booth and had the chance to use it and be able to show customers what a brilliant press it is! Not only is it a Swinger and a Draw press all-in-one but, it’s also the first press to feature a LCD touch screen display! Digital time, temperature and pressure readings display on this screen as well as the fact that it has unlimited preset options. One customer thought this was the best feature on the new press. “There’s no need to keep going back to my instructions when I use the same product over and over again” he explained. Just preset your time, temperature and pressure settings and you’ll never have to set them again!

Another great feature of the press is the “horse-shoe” shaped base which allows the garment to be easily “dressed” on the lower platen. For those of you who are unsure of what this means to a heat printer, just try applying a transfer to the back of a few hooded sweatshirts with a press without this base feature and you’ll quickly see the difference.

Tell us what you think of this new press, even if you haven’t ordered one yet. For those of you who have not placed your order for a new Hotronix® Fusion™, we are now taking pre-orders for them. They will ship by April 1st …it’s worth the wait!

Advanced Heat Press – Hotronix® Fusion

How to Order Small Screen Printed Transfer Numbers

12
Mar/10
0

2inch-numbers1Do you need a small number to place in a clip art such as a baseball,  one to put on a sleeve or even to place on a cap?   We have numbers available in sizes as small as 1”.  To order, use Express Names™  and enter numerals instead of letters.  Enter a row of digits or the specific digits you need. If ordering 1” numbers you can fit 8 in a row, at the 2” size you can fit 12 digits, at the 2.5” size you can fit 10 digits and at the 3” size you can fit 8 digits.  These numbers are low cost, only $1.55/row and easy to apply with your heat press in just 4 seconds!  You can peel them off to position the application or cut the release paper and apply with the paper backing, peeling off after pressing.

How to Order Small Screen Printed Transfer Numbers