The Ins and Outs of League Business
Nov/110
Yesterday with Doug Wilcoxson of Bomark, we hosted an all day seminar on the ins and outs of league business here at Transfer Express.
Ben Reutter and Chris Ulrich of Transfer Express hosted an all day seminar on league business.
Doug discussed the advantages and disadvantages of the league business. The advantages are a reputation in the community, many uniforms to decorate and the stability of the league business even during down times. The disadvantage is a lot of business all with the same delivery demands, add-ons, and low margins.
He reviewed ideas for overcoming these disadvantages such as getting them to buy an extra uniform right from the start, the use of transfers so that you do have the one extra to apply in seconds and using the delivery as an opportunity to advertise for more profitable business.
He also emphasized the importance of getting 50% down when ordered, and the rest on delivery because leagues have all of their money paid when sign up ends before the season starts, and as the season progresses payment for grass cutting, lights, umpires, etc may drain an ill planned budget.
Doug from Bomark explains the ins and outs of league business at an all day Open House Seminar hosted by Transfer Express.
Doug also brought samples of the uniforms distributing by Bomark. He will be presenting this same seminar at upcoming ISS shows, so if you are at a show it is a great investment of time in your business.
Learn from the Experts at The Stahls Heat Printing Zone
Oct/110
Stahls’ is Heat Printing, and the Heat Printing Zone at SGIA Expo 2011 is the place to be. The Zone, located in booth 3625, will feature hands-on demonstrations, informational sessions with world-class experts, free samples, and chances to win prizes each day. You’ll also be able to pick the brain of industry pioneer Ted Stahl in Thursday and Friday question and answer sessions.
And don’t forget to visit the Transfer Express and Stahls’ ID booth (#1245) to see samples of our products and the latest and greatest heat transfer materials.
Heat Printing Zone at SGIA featuring Ted Stahl
Oct/110
Visitors to the SGIA Expo in New Orleans will experience many interactive exhibits, from hands-on demonstrations to product giveaways. Don’t miss out on your chance to interact with industry pioneer and Sporting Goods Industry Hall of Fame member Ted Stahl.
Ted will be hosting question and answer sessions in the Stahls’ Heat Printing Zone on Wednesday, October 19 and Thursday, October 20 at 1:15 pm. Ask Ted any questions you may have on heat printing and garment decoration and benefit from his over 35 years in the garment graphic industry.
So get to the Heat Printing Zone and see Ted – he wants to hear from you.
Find the complete schedule of events in the Heat Printing Zone here.
Magic at the SGIA Expo
Sep/110
To most consumers, garment decoration is a mystery. Somehow, somewhere, people take plain shirts, jackets, and hats and Shazam! make them into great-looking apparel. You can see the magic happen firsthand at the 2011 SGIA Expo in New Orleans, October 19-21. Nobody will be wearing top hats or capes, and no rabbits will be pulled from hats, but there will be hands-on demonstrations, informational sessions with industry experts, and even prizes and giveaways.
It’s all happening in the Stahls’ Heat Printing Zone. There you’ll find refreshments, samples, demonstrations, and forums with world-class experts. You’ll learn how to decorate your customers from head to toe – literally. Topics include printing on headwear, creating graphic T-shirts, and customizing shoes, as well as discussions on industry trends and innovations. Plus, you’ll have the chance to win a Hotronix® Fusion™ heat press at our Friday drawing.
And don’t forget to visit our other areas.
In booth #1245 you’ll be able to see samples of Transfer Express’ screen printed transfers and get more information on our products.
The Digital Apparel Zone(#3125) will have live demonstrations of cut and sew equipment, heat transfer and print/cut technology, and cutting-edge techniques in digital apparel decoration.
Cap off your day with a visit to the Screen Printed Apparel Training Zone (#3319). Each day at 3:30 pm Josh Ellsworth of CAD-CUT ®Direct will demonstrate the use of screen printed transfers and heat press machines, as well as a thorough review of heat applied materials.
Stahls’ is Heat Printing, so be sure to visit us at the SGIA Expo and on Facebook.
Decorator Converts Home Into Shop, Showroom & Tiki Bar
Jul/110
When most decorators want to entertain a client, they might take them out to a nice local restaurant. But Tim Hoffman, owner, Hoffman Embroidery, had a better idea. He built a tiki bar.
After paying big rent at the Annapolis Mall in Annapolis, Maryland, for years, Hoffman and his partner decided they’d had enough of that. So the embroiderer, who lives in a three-level house, gutted 1,000 feet on the first floor and built his shop, a showroom, and an outdoor tiki bar instead. It’s now home to his one singlehead, one four-head, and two two-head embroidery machines and two Stahls’ Hotronix heat transfer presses.
The tiki bar garnered media attention from a local newspaper The Capital, Annapolis, Md., November 13, 2010 issue and March/April 2011 issue of Stitches magazine where it was the cover story.
“It looks just like a tiki bar you’d see on the beach in the British Virgin Islands,” says Hoffman. “We have water in the back yard. It’s enclosed in the wintertime so we can use it year-round.”
Although Hoffman doesn’t sell drinks, it’s used for entertaining clients and friends for all kinds of occasions. “It looks like a real bar, and we have mixed drinks,” he notes. “We throw big neighborhood parties and watch all the big sporting events. It’s a perfect man cave.”
In addition to offering embroidery, Hoffman also is a regular customer of Transfer Express. When he gets multi-color print jobs, he has found transfers the best way to go. “When we get an eight-color job for a dark shirt, if you screen print it, that’s eight screens plus a white underbase. When it’s a left-chest size design for 100 shirts, the only cost-effective way to do it is using Transfer Express CAD-PRINTZ™.”
“We’ve used them for a multitude of orders, and they have always done a great job with outstanding service at a price that is affordable,” says Hoffman. “We also get quick turnaround. We’re glad to have them on our team.”
Owner Tim Hoffman and production manager Amy Lynn Hall sit on a stool in the outdoor tiki bar that is used to entertain clients throughout the year. Hoffman built it at the same time he transformed the first floor of his three-story house into his shop and showroom.
Creating Name Event Shirts Can Be Big Money Maker
Jun/110
If you are doing any type of event such a sports tournament, gymnastics or track meet, or dancing, skating, or baton twirling competition, you may be leaving money on the table if you are not offering a shirt with all the participant’s names on it.
For Philip Daly, Proprintwear (https://proprintwear.com/), East Setauket, N.Y., this type of shirt is always a best seller. Proprintwear travels the country setting up at national and regional fencing tournaments, where he is often the official supplier.
Prior to the event, organizers send Proprintwear the list of entrants, which he then inputs into a document. He has learned that he can get 1,500 names onto an 11- by 14-inch transfer. If the event has more than 1,500 names, he will either split the list into two parts or sometimes even three. In all situations, any entrant can buy an event T-shirt with his or her name on the back.
This 11-by-14-inch transfer will fit on a shirt on any size from youth small and up. He credits his ability to do this highly detailed type of design on the continually improving quality of Transfer Express transfers. “The ability to put name transfers on shirts has improved by 300%,” he says.
As an add-on sale, Proprintwear plans on offering customers the opportunity to have a gold star added to their name so it stands out on the list by stocking the stars made out of precut heat press transfer films.
Customers can choose from more than 250 stocked designs of various sizes, and the process starts with one design, but it does not end there. Customers may add as many additional designs as space allows thus creating a one-of-a-kind garment of their liking.
Proprintwear has labeled this market technique as Add-A-Print. The basic shirt retails for $19.95 while charging an additional $10 for each Add-A-Print. Furthering customer satisfaction, Proprintwear imprints these designs wherever the customer desires.
Often he’ll have these shirts on display not only in his booth, but also at registration and where participants check their equipment so they get maximum exposure.
An event shirt with all the participants' names
What do you need to print custom T-shirts and apparel?
Jun/117
We are in the planning stages for the 2012 custom transfer Idea Book™ and offerings and need your feedback. We want to help you to continue to have success selling custom apparel.
Is there clip art, colors, or a layout category you think we are missing?
Would you want additional number styles or colors?
Any problem applications we can help you solve?
Just leave us a comment below and we will look into implementing it!
Give us your feedback and ideas!
Transfer Extreme and Memorial Day
May/110
Transfer Extreme Layout USA-10 America is Great
We’re a patriotic bunch, here at STAHLS’ Transfer Express. Flags are waving, banners are soaring, and Lenny Schiavone just cooked a whole bunch of hot dogs for us to kick off the Memorial Day Weekend!
Meanwhile, we’re still celebrating the launch of our latest product offering, Transfer Extreme, and its introductory collection of patriotic screen-printed transfers. Since it hit the wires on Wednesday, May 25th, each of our 10 Americana stock designs has been flying off the shelves. (Looks like we’ll have to keep printing!)
Transfer Extreme Layout USA-1
Transfer Extreme is really special to us. We enlisted the help of industry-renowned graphics expert, Dane Clement, to create trendy, edgy designs that truly display American Pride. These were screen-printed with plastisol inks using our new, innovative, simulated 4-color process printing method. This provides beautiful graphics, intricate designs, and full, vibrant colors. The image quality is comparable to direct screen-printing, digital printing, or litho. However, the finished product gives you a very soft hand (not plastic-y like those other guys), and it applies in only 4 seconds! Plus, it’s great for both light and dark fabrics; for cotton, polyester, and cotton/polyester material.
Transfer Extreme Layout USA-9
Dane created designs that are ideal for all ages, but will especially appeal to the alternative looks that teens and young adults love. Just in time for Memorial Day, they’re perfect for summertime fashion and your customers’ 4th of July Independence Day celebrations.
Transfer Extreme Layout USA-4
Please check out the designs when you have a moment, if you haven’t already. We’d love to hear your feedback about them at info@transferexpress.com. Tell us how you like and how you’re using them, or if you have any special stories such as from a U.S. Veteran. Also, please share with us what designs you’d like to see us produce for you in the future!
In the meantime, I hope your family, like mine, will be struttin’ their stuff this Memorial Day Weekend wearing Transfer Extreme designs!
Transfer Extreme Layout USA-11
Celebrate Your Patriotism And Your Independence From Boring Transfers! – Today is “Decoration Day” with our new product, Transfer Extreme!
May/110
Transfer Extreme™ Layout USA-7
STAHLS’ Transfer Express® is well-known throughout the industry as being the industry leader in providing its customers with custom transfers. We set the bar with our one-day shipping of our Easy Prints® screen-printed transfers using our Idea Book™ catalog of thousands of available designs, layouts, and clipart. We’re also established as an innovative company, constantly employing new technologies and adding new products to our ever-expanding collection. Most recently, this has included CAD-PRINTZ™ digital transfers, Foil, Glow-In-The-Dark, and non-apparel Banners, Stickers, Wall Graphics, and Window Clings.
Today, we are proud to announce the introduction of our newest product. Transfer Extreme™ is a transfer that is screen-printed with plastisol inks using an inventive simulated 4-color printing process. The end result gives your customer a beautifully screen-printed graphic, allowing for extremely intricate designs and vibrant colors. The image quality is very comparable to that of digital transfers, but with the much softer hand of screen-printing.
Other transfer companies offering similar products are forced to deliver you a very hard, heavy graphic in order to deliver similar image quality. Or, they have to sacrifice the quality in order to provide a softer hand. Transfer Extreme provides both quality and soft feel, AND is VERY easy to apply: 4 seconds! Using one of STAHLS’ Hotronix® heat presses set on 365 degrees, Transfer Extreme applies in just 4 seconds. [Transfer Extreme Application Instructions] You can screen-print 4 colors in just 4 seconds! (Well, actually, it’s MORE than 4 colors, but who’s counting?!) Transfer Extreme applies to cotton, polyester, and cotton/polyester material, and works on both light and dark fabric.
Layouts USA-9 and USA-7
Just in time for Memorial Day, in preparation for your customers’ 4th of July Independence Day celebrations, and in advance of the 10th anniversary of 9-11-01, we are offering Transfer Extreme in the form of patriotic/Americana-themed stock transfers. There are 10 fabulous designs for you to choose from, available in the form of individual packs of 10 transfers for just $20. Or, if you can’t make up your mind, there are 2 separate variety packs available containing 2 of each of 5 of the designs.
Transfer Extreme™ Layout USA-1
The designs are patriotic, yet edgy, and are perfect for your customers’ summertime fashion. Try putting them on zipper hoods or burnout tees for the alternative look the teens love!
Transfer Extreme™ Layout USA-11
Transfer Extreme™ Layout USA-5
STAHLS’ Transfer Express is very excited about this fantastic new product, and we are sure that you will be, too. With more to come in the future, today please give your customers the opportunity to celebrate America with Transfer Extreme!
Transfer Extreme™ layout USA-8
Thank you for your comments and suggestions. Keep them coming…
Dec/110
Our new site has launched and offers a great new look as well as much more information on our various products including videos! We appreciate your patience through the transition. Our previous site lasted us over 10 years and we all get accustomed to certain things in certain places. If you can’t find something, the search is very helpful. Or our reps are also available to walk you through it and help you find what you need.
The new Transfer Express home page
All of the tools from the old site were moved to the new including the digital calculator, number calculator and image resizer. These are found in the heat transfer tab under resources.
We are listening to your feedback, so please keep it coming. Let the reps know via phone or email us at info@TransferExpress.com.
Due to your feedback, we added a pricing tab to the home page, added reorders to the shortcut menu and relabeled fonts as fonts/typestyles. You are the users, so let us know how we can best help you.