Transfer Express Blog

Marketing Your T-Shirt Business

11
May/101

I was just reading an article that quoted a 1993 Ted Stahl booklet that still holds true today about marketing your t-shirt business.  None of the items cost anything to do, and can make a huge difference in profits for your business.   Some seem like common sense, but sometimes we all need to be reminded about the obvious.

  1. Tell People What You Do – Have a sign in your window, or a window decal in your car if you are a home business. Let them know what you can do for them.
  2. Have Your Staff Wear Decorated Shirts – This shows what you can do and how it can be used.
  3. Ask for the Sale - You would be surprised how often this is not done – if you sell them a shirt ask if they want matching shorts or a bag. Or add a personalized name.
  4. Add Dates to Custom Shirts – Incorporate the date and a new shirt will be needed the next year.
  5. Add Your Business Logo to Shirts - This lets your customer know who to come back for reorders and future orders. Use your business card as a hang tag.
  6. Sell two color prints - Another version of asking for the sale. Let the customer see two colors (Next week we will be offering multi-color Easy View™ to let you show your customer the improved look of a 2 color. ) If your customer needs numbers, remind them all the pro teams wear 2 color numbers. Make more money from the same customer.
  7. Create a sign up sheet – Make it easy for the customer to take orders. Include the Easy View™ design. Leave a space for personalization with the added price; include a column for size and color.
  8. Be Your Own Walking Billboard - Wear different prints you have done wherever you go! Carry business cards.
  9. Take the Show on the Road - Take your heat press to an event, bring a rack of apparel so they can choose the shirt and apply the print as they wait
  10. Print Your Own Money – Print up coupons for add on items that will cost you nothing. For example, for every team order of 12 or more, free tote bag. These bags cost about $1 and you can use an over run to print it.
Filed under: Heat Press, Names on Shirts, T Shirt Printing Business, Transfer Numbers, Wear your message
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Custom Printed Transfers for Organizations

6
May/100
Layout: QCL-30

Layout: QCL-30

Looking to do custom printed tshirts for your local 4-H Club, Boy Scouts or American Legion?   It is no problem with Easy Prints® custom transfers.   We have a large collection of organization logos that can be used in Easy Prints® layouts.  Although copyright use prevents us from showing them online, these logos are available for your use at Easy Prints® pricing.  All you need is a letter of permission from the organization.  Organizations artwork that is available include: AFL-CIO, American Cancer Society, American Heart Association, American Legion, Amvets, Boy Scouts, Big Brothers/Big Sister, Boys & Girls Club, Cancer Society, Cub Scouts, CYO, Easter Seals, Electrical Workers, Elks, Future Farmers, Girl Scouts, Jolly Sam, Junior Achievement, Key Club, Kiwanis, Knights of Columbus, Lions International, Little League, March of Dimes,  Masons, NAACP,  National Honor Society, Optimists, Order of Moose, POW/MIA and Rotary International.

Filed under: Clip Art, Custom Transfers, Screen Printed Transfers, Shirts for Fundraisers, Wear your message
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Custom Tshirt Designs for Races

2
Apr/100

The spring season is the start of many races including marathons, half marathons, 5k races, triathlons, etc. Especially in larger cities there are many races to profit off of since there are hundreds of runners and their supporters. Since the exact name of major races may be trademarked, using the city name in a running related Easy Prints® layout is legal. Below are some examples of design ideas for customer screen printed transfers. You don’t even have to be a designer to create one-of-a-kind designs in your area.  

Each runner brings family and friends to support them during the race. Personalization is extremely popular on t shirts for those who are there to cheer on their runner. Add a team name to the back of the shirt for added profits! Choose Peel n’ Press letters for on the spot personalization. Just peel the letters and place them on the shirt.  In just 4 seconds of application time you can have a personalized shirt ready for your customers in just minutes!

marathon-shirts

Filed under: Clip Art, Custom Transfers, Screen Printed Transfers, Uniforms, Wear your message
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Express Your Views- New Tea Party Transfers

25
Feb/100

Whatever your political views, we can make a custom transfer that will share your message.   We have created some new layouts for the Tea Party movement but if you don’t share these views the words can be replaced to best fit your message.   See all of our political transfer ideas in the election section of our Idea Book™.    Just choose a layout, change the clip art and text and let us know the size and colors!    If you order your one color print by 11 AM EST, it ships the same day, and multi-color prints take just 2 days.   Plus your transfers will arrive anywhere in the continental US in 2 working days with our exclusive Speedy Air, 2 day air shipping for the price of ground!

tea-party-tshirts

Filed under: Custom Transfers, Plastisol Transfer, Screen Printed Transfers, Wear your message
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