How to compete against Custom Ink and other online t-shirt providers
Custom Ink, an online supplier of custom printed apparel, does a large amount of advertising on TV and on the radio. This is great for your custom printing business! They are teaching people to “express yourself” and identify with a group to show pride. This puts the idea of custom printing in your customer’s mind and with these tips you can close the deal.
How are you better than Custom Ink?
1. Service: YOU are the best reason to buy from you. Customers love personal service and this is something only you can provide. They can buy from a local person who is knowledgeable about the products and will help them get their order placed. Never undersell personal service!
And if you need any help, use the expertise of your printing partner, Transfer Express—you can talk to one of our representatives via email or on the phone in just seconds to get your questions answered and help your customer.
2. Art: Your customer could play around with the Custom Ink designer or they can come to you who can show them the largest collection of professionally created layouts and artwork in the industry. With the Easy View™ online design tool provided to you for free as a Transfer Express dealer, you can show them great looking custom shirt ideas in just seconds. You just change the text and colors and click! They don’t have to pretend to be an artist; you’ve done the work for them.
3. Turnaround: Custom Ink advertises 2 week delivery—you can do better than that. As a partner of Transfer Express your 1 color Easy Prints® ship the same day and arrive in your hands in a day or two. With 4 second application you can apply 100 transfers to 100 shirts in less than an hour. It is easily possible to have the shirts in your customer hands in a day! With no rush fees or premium shipping fees!
4. Price: The best thing Custom Ink has done for the industry is to show the value of custom printed shirts. They offer a good product at a fair price, but you can charge less and still make a great profit margin. For an average order of 25 t-shirts with a 1 color print, they charge $9.22 each. If you buy a wholesale t-shirt for $2 and a 1 color transfer for $2.50, you can double your costs and still charge less than them!
As a Transfer Express partner, you have all the tools you need to compete against much larger online companies and offer a great product at a fair price with high profits!