Am I Selling Screen Printing?
Customer ask all the time, what do I tell the customer? Your customer came to you for custom printed apparel. When you use screen printed transfers you are using screen printing.
Show the customer samples of what you have done or use free provided samples to show them what can be done. You are correctly representing your product as screen printing and showed them samples done the same way.
We are long past the days of iron on transfers. Screen printed transfers are printed using the same screen printing equipment and the curing process finished using your heat press. The durability will be the same as any other screen printing, and the quality is even better.