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Prepare Now for Back-to-School Custom Apparel Sales

It seems like summer has just started, but with July underway it is the perfect time to gear up for back-to-school custom apparel sales.    Here is a guideline to get your fall sales going.

Find Your School Niche

• Teacher Programs   Many schools have teachers wear matching shirts to welcome the new year.   These can be for a registration program, meet the teacher night, or other types of programs needing staff unity.

• Athletic Teams Put together fall custom apparel packages.    Although there can be a lot of competition at the high school level, think CYO and middle school programs that often have more participants,
• Uniforms   Many schools now require students to wear a uniform.   This program can be easy to fulfill with your heat press since you can print on demand as needed.    Also don’t forget about physical education uniforms
• Spirit Wear This is the most profitable area of back-to-school custom apparel sales.    Not only are you selling to students, but also the parents and community supporters

• Senior and Class Of Shirts   This is a great time to show the seniors what you can offer.   By starting the sale at the beginning of the school year, they will be able to show their pride all year long

Create Your Design

Your online designer, Easy View, is loaded with back-to-school custom apparel shirt ideas.   The ease of the program allows you to quickly create a few custom designs to get your program started.    With the mock-up feature you can show the design on apparel, allowing your potential customer to completely visualize.

Approaching the Schools

Once you figure out your best niche and have created a few custom apparel designs it is time to approach the school.

Finding the right contact can be a challenge.   If you are not a part of the school community talk with someone more involved.   For school uniforms, the principal may be the best contact.  For sports teams, the coach or athletic director is your contact     Many spirt sales and shirt programs are organized by the students themselves and their advisor.   Also, contact booster clubs and parent teacher associations who may be running spirt sale programs.

Standing Out From the Competition

With a heat press and custom transfers including an online designer, you can do things faster and more efficiently than competitors.   Let the school know what you can offer

• Fast Delivery-As a Transfer Express customer your UltraColor Max orders ship the same day and your Goof Proof orders you will be using for most school orders ship in one or two days.   With our fast Speedy Air shipping, the completed order arrives in 1 or 2 days.   This means you can order on Monday and have custom apparel ready for Friday’s football game!
• Print On Demand-Custom transfers allow you to print on demand in just seconds. With transfers and blank apparel in school colors, you can deliver a fill in order as the customer waits.
• Design Options-Easy View makes your designing easy, allowing you to provide custom apparel ideas to potential customers in just minutes.   This is a huge advantage over other providers.
• Online Stores-Stahls’ Fulfill Engine will help with your online stores and their fulfillment.  This makes it easy for customers to orders and for you to manage sales.

By implementing these strategies, your custom t-shirt business can effectively tap into the back-to-school custom apparel sales, driving sales and establishing a strong presence in the educational community