Everything You Need to Know About Selling T-Shirts Online
Thinking about turning your creativity into income by selling T-shirts online? Whether you already own a heat press or are just exploring the idea, now is a great time to start your own apparel business from home.
Selling custom T-shirts can be a fun and flexible way to earn extra income. With the right tools and a clear plan, you can build something that fits your schedule and your goals. To help you get started, we put together a free step-by-step guide that covers everything from setting up an online store to fulfilling orders and building your brand.
Why Start a T-Shirt Business Now?
Custom T-shirts are always in demand. From small businesses and sports teams to birthday parties and online trends, there’s always a market for personalized apparel.
With a heat press and quality transfers, it’s easier than ever to create and sell professional-looking shirts. No messy inks, no big upfront investment, and no experience required.
This guide will show you how to take your ideas and turn them into real products that customers love.
Where to Sell: Pick the Platform That Fits You
The guide breaks down three popular ways to sell your shirts online:
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Your Own Website
Great for full creative control and building your brand. Platforms like Shopify or Wix make it simple to design your store, but you’ll need to promote it yourself. -
Online Marketplaces
Sites like Etsy come with a built-in audience. This is a great option if you want to start small and grow over time. -
Social Media Shops
If you’re already active on Instagram, TikTok, or Facebook, you can sell directly through your profile and connect with your followers in real time.
Each option has pros and cons. The guide helps you choose what fits your style, time, and budget.
How to Print and Fulfill Orders
There are a few different ways to get your shirts printed and shipped:
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Print-on-demand services are easy to set up, but profits are small and you won’t have control over quality.
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Buying in bulk from a print shop saves money per shirt, but you’ll need to invest more up front and store inventory.
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Printing at home with a heat press gives you full control, higher profits, and less risk.
For most people starting out, heat printing is the best balance of cost, flexibility, and ease of use. You only print what sells, so there’s no wasted stock, and you can control the quality of every order.
Why a Heat Press is a Smart Investment
A heat press lets you create retail-quality prints without the mess or maintenance of other methods. You can use direct to film (DTF) or screen printed transfers to achieve prints that hold up to repeat washing.
With just one piece of equipment and a small amount of space, you can print on T-shirts, hoodies, tote bags, hats, and more.
The guide also includes tips for choosing the right heat press and setting up your workspace for success.
Helpful Tips from the Guide
Here are a few key takeaways:
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Start small with popular styles and colors
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Use mockups to test what sells before ordering transfers or blanks
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Set clear turnaround times to keep customers happy
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Order blanks in bulk once you’re ready to grow
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Include extras like thank-you cards or stickers to build repeat business
Ready to Start Selling?
Starting a T-shirt business is more achievable than you might think. With the right tools, a little planning, and a reliable heat press, you can begin taking orders and shipping your designs in no time.
👉 Download the Free Guide and get everything you need to start selling T-shirts online.
From setting up your shop to pressing your first order, we’ll walk you through it all. You’ve got the ideas, we’ve got the tools. Let’s get started.