6 Reasons Embroidery Shops Need to Add Heat Transfers to Their Business in 2019

Embroidery customers are already purchasing logo wear. While your customers are currently only purchasing embroidered apparel from you, it’s very likely that they are also buying t-shirts, tote bags and other items that can be decorated using heat transfers. Why…

Facebook logo

What the Facebook Announcement Means for Your Small Business

Facebook recently announced that it will be prioritizing posts from friends, families and groups in the news feed – leaving small businesses who have built up a following out in the cold. If you’re struggling to figure out what this…

super bowl shirts

Custom Prints for the Big Game

Football fans are excited to support their teams and may be asking you to supply custom shirts. All of the team names as well as the word Super Bowl are licensed, so you need permission from the NFL to do…

How to Increase Word of Mouth Advertising

Do you get most of your business from word of mouth advertising? Most apparel businesses do. The trick is to find easy and inexpensive ways to increase word of mouth. Form Strategic Relationships Find businesses in your city who cater…

How to Press T-Shirts Faster

Here on the blog, we often talk about how to use a heat press or how to choose one, but it occurred to us that don’t often talk about how to press t-shirts faster. As you progress with your apparel…

custom shirt with list of student names

How To Make Sure You Don’t Miss Our Educational E-Mails

Email providers attempt to guess which emails are spam, or junk, and which ones you truly want to see. Unfortunately, they often guess wrong and the emails you opted to see end up in the spam folder or promotions tab.…

Alexis Grivakis – This Month’s ImPRESSive Dealer Spotlight

After 18 years in the computer industry, Alexis Grivakis was ready for a change. Fortunately, her friend Pam was looking to sell the embroidery and transfer business she had started 16 years earlier, so the timing was perfection. While Alexis…