Custom stickers are a low cost and effective way to promote your business. If you are just starting out or expanding your business, stickers can create greater visibility for your venture. Use custom stickers not just as a giveaway but as a way to brand your business.
Designed custom stickers should include at least your logo, maybe a tagline and definitely your website or a way to reach you.
Why Use Custom Stickers
First of all, stickers are probably the most versatile low tech marketing tool you can use to promote your business. In an age of social media, stickers provide personal interaction with customers that you can’t often get behind a screen.
Word of mouth marketing is still powerful and custom stickers can spread your business name and message. They are a memorable giveaway that is usually seen as a gift rather than a piece of marketing.
You can even put stickers on water bottles, mobile phone cases and the materials you pack your products in to give existing customers something special to remind them of your business.
Target Your Customers
Who are you trying to reach to purchase your products? If you are looking for new customers, where can you find them? Where do they hang out – either online or in person?
Maybe you are hoping to sell to sports teams. You can attend local sports events and armed with your stickers talk to potential customers. When talking to them, learn what their apparel needs are and give them a sticker in return for helping you.
This will help you practice your message to new customers and also provide invaluable customer information to help you create better products that more people want and need.
Where to Promote Your Business
If you have a brick and mortar storefront for your business, consider putting stickers on windows or other places customers might see them and ask about them. Leaving a stack out for people to pick up is another option to spread the word. Also, try co-marketing with another business. Create t-shirts for bands? Ask a concert venue or coffee shop if you can leave a stack of stickers for patrons to pick up.
Another idea for passing out your custom stickers is to attend fairs and festivals where your customers will be. Walk through the crowd and introduce yourself and your business and leave them with a sticker to remember you by. This gives you an opportunity to make a personal connection, which will make it more likely for people to want to buy your products or do with business you.
Use Easy View, our online designer, to create custom stickers for your business.
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Could you send samples of your stickers; One on clear background, possibly with a shape rather than square or round?
Thanks,
Dom
Hi, Dom. We’ll make sure to get those out to you!
These are some pretty good points, especially the ones about deciding on the sticker’s design. After all, it really can help to make sure that you are targeting your customers or primary audience. That way you can make sure that your stickers get out to as wide array of people as possible so that they can learn about your business or message.
Thanks Duncan! That is definitely a big factor that I think many people make the mistake and overlook.
custom sticker is necessary to showcase your business..thanks for the sharing great post
Thanks David! Glad you liked it!
Agreed! Sticker is the source for marketing.
That’s a good point that you could have people put your stickers on water bottles. I have a lot of friends that do that. If you design a cool sticker then some people might not even care what you do and still use the sticker.
I thought it was a good point that stickers offer a real world marketing strategy that involve customer engagement beyond the screen. Recently, my boss has wanted to find ways to increase our brand presence in our community. I’ll have to look further into custom circle stickers.
Agree with your blog. keep it up! I want to read your more blogs. Thanks!
I would love samples of the stickers!
I’ve been considering printing my own but if you can save me time, that’s worth $$$$
Hi Sherrie,
You can order a free sample pack here:
https://transferexpress.com/marketing-tool/free-samples
Just choose “Non-apparel Pack” in the dropdown menu.
Thank you for your tip to make sure you are going to places that your customers are. My brother started an HVAC company and he wants to get custom labeled bottled water to use for marketing. I’ll pass this tip onto my brother so he can find customers.
Thanks Skylar! You can easily use custom stickers to add on to the bottled water:
https://transferexpress.com/banners-decals-more/custom-stickers
I love your idea to put some stickers on the windows around your company so that people will see them more. My brother is starting a new business this year and he wants to make some promotional items. I think it’s a great idea to branch out and make calendars and pens as well.
its fascinating post and You included all the necessary information for us to make a better decision and presented the information in a one-page table that was really easy to read. Your work made it really easy to make a perfect decision. Great job!
It’s awesome that you talked about how stickers are a great way to promote your business. In my opinion, any small business could benefit from exploring different printed marketing options for them. In that way, they could learn about what works for them and what doesn’t. I think you did a great job explaining how stickers are a versatile option that helps improve a business’s brand awareness.
Customers stickers helps in business. It’s necessary for business. It is very interesting for reading. Keep sharing.
Thank you Eli!
I was thinking about it!! , can you send me some examples , thank you
Hi We are happy to get those to you Here is the link to order https://www.transferexpress.com/marketing-tools/free-samples
Yes, all are the most factors for improving small businesses. I really appreciated your words of ideas about the business. Thanks for sharing the great post with me.
Such a great information. This is really very helpful for bloggers
My friend wants to be able to advertise his business, but he’s not sure what to do about it. It makes sense that getting the right custom stickers would be beneficial. I can see how he could have them put around as decals.
I loved how you said that you can pass them out at fairs and festivals. My sister started her own company a couple of weeks ago, and she was talking about how she wants to find more ways to advertise it to customers. I’ll pass this information to her so she can look into getting custom-printed stickers.
I appreciate your work on this post! Thanks for sharing this informative article.
Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. Really helpful.
Thank you for your article on how small businesses can use custom stickers to promote their products. I think this is a great idea and I have used it myself in my own business. Custom stickers are a great way to make your brand stand out and get your message seen quickly. Additionally, they are relatively affordable and easy to create. I have found that they are especially effective when distributed in highly visible locations, like car bumpers or store windows. Overall, I think custom stickers are an excellent tool for small businesses to promote their brands. Thank you again for your great article!