Increase your Sales with Niche Marketing
Stahls’ found its first niche market back in1932 when AC Stahl started producing die cut felt logos and lettering for team uniforms. Through the years, Stahls’ expanded into vinyl die cut numbers and letters, CAD CUT lettering, screen-printed transfers and more! Now, 84 years later, Stahls’ has grown to be the largest supplier of heat-applied graphics in the Imprinted Sportswear market! Just like Stahls’, you can find your niche in one of the six major markets listed below:
(1.) Businesses (Promotional, Tourist souvenir, Retail Fashion)
(2.) Schools (Band and Sports Boosters, Cheer and Dance)
(3.) Organizations (Civic groups, Clubs, Special Interests)
(4.) Athletic (Teams, Leagues, Tournaments)
(5.) Government Services (EMT, Fire Dept., Police, Army etc.)
(6.) Events (Concerts, Festivals, Reunions, other)
There’s several ways to find customers in these markets including buying mail lists, internet searches, attending tradeshows, word of mouth, and subscribing to trade magazines specific to the market you’re exploring.
The best way to position your company in a new market is to let them know you’ve arrived by offering cutting edge designs, great service, and quick delivery! Next, it’s important to update your website with information about your products and services specific to the market and consider placing classified ads in industry related trade magazines and online media.
After completing the suggestions above, your next hurdle will be trying to figure out how to print all these new orders! Stahls’ Transfer Express can solve this problem for you with our same day shipping on single color Easy Prints® orders (placed by 11 AM EST, 249 sheets or less) and with two day shipping on multi-color Easy Prints® orders!
Developing a new Niche Market starts with the Art
Once you select a target market, the next step is to begin using Easy View®, our online designer, and select stock art or import your own custom art to create designs. Send a PNG image of the art directly to the buyer hiding all reference to Transfer Express® and insert your company name on the watermark. Remember, our Easy View® designer is free of charge for our customers! Note: Be sure to order your 2016 Easy Prints® Marketing Kit for only $49.00!
Do some research on tradeshows that are specific to the market that you’re going after and you’ll be surprised to find that there are several major tradeshows scheduled annually for each of the six major market segments listed above.
Before you exhibit at the show, it’s recommend to first attend as a buyer to be sure the tradeshow fits your product line and services. Walk the show to get to know who your customer is and to get a feel for the size of this market.
It’s also important to know how much competition is in the market to help you determine pricing and what is needed for your company to compete. Don’t forget you can order your blank apparel from Transfer Express® at wholesale prices with no minimums with price breaks starting at 11 & 35 pieces! Go to www.TransferExpress.com/Apparel for more info. Get started now and find your new Market Niche in 2016!