Tips For Improving Your Web Site Home Page
Your home page is the first thing visitors see when they come to your website. It’s crucial that it’s efficient and easy to use, while also pointing out key calls to action. Consider what your customers want to accomplish when they visit your site and whether these tasks are easy and intuitive. Make sure calls to action align with customer goals, such as contact us, order now, find out more, etc.
Always make it easy for customers to contact you. Instead of linking information from another page, consider giving contact info a prominent location on your homepage. Many companies feature this in the top right corner of the home page. It should include a phone number, email address, hours of operation, street address and any integrated contact mechanisms such as click-and-chat functionality.
Also, consumers are becoming trained to use home page footers to navigate websites. These are located at the bottom of the home page. Many companies have developed super footers, which are essentially a site map listings of all the links within sites. Often, visitors who don’t perform a keyword search will navigate your site through your super footer. www.apple.com/mac is a great example of super footers.
Keeping the content and layout simple is an important aspect when developing your home page too. The home page is not the place to sell customers on your company. People want to buy a product, not your company. It’s not about your company’s history—it’s about your products and what’s in it for customers at that moment. Some companies use feature sections on their home page to showcase new products or weekly promotions that change frequently.