#FillTheSheet to Save Printing Costs
The easiest way to increase profits in your T-shirt business is to reduce custom printing costs.
For most of our transfers, you have an entire sheet to put whatever will fit in that space for the same cost. It’s your sheet to use however you wish.
The sheet size that you have to work with varies with our different transfer types:
- screen printed transfers: 11.25″ x 14″ sheet
- Stretch Litho™ Matte transfers: 11.5″ x 18″ sheet
- AquaTru® water-based ink screen printed transfers: 12″ x 19″ sheet
This can greatly reduce your printing costs as you can print multiple shirts or items from every sheet. So your sheet cost can then be divided up into the cost of each image.
To use the sheet, you have two guidelines:
- the art must fit in the sheet area
- the art needs to be the same color or colors.
Screen printed transfers are priced by quantity and the number of ink colors in your design. That includes all of the ink colors used on the sheet.
For example, if the artwork on your sheet is made up of blue and green, then all of the images on your sheet must be either blue, green, or a combination of both.
If one image on that same sheet has blue, green, and yellow, then your transfer is now a 3 color instead of a 2 color.
The exception to this is if you are using Stretch Litho Matte. Stretch Litho Matte transfers are full color and you can add as many colors to the sheet as you want without adding any extra costs. Stretch Litho Matte is priced by the sheet quantity only.
[Related Content: Optimizing Gang Sheet Savings]
Sometimes the sheet is filled by the same customer who wants a front and back, or a front and sleeve. Both can be printed on the same sheet, cutting your print cost in half in comparison to other printing methods.
In the sheet below, we used a full front print with a sleeve print, both in black and white plastisol ink.
But if your customer is not using the whole sheet, be creative and fill the sheet with something that will benefit your business.
[Related Content: Gaining the Most from Your Transfer Sheet]
On the two examples shown below, we completely filled the sheet with 7 different prints so you can heat press 7 different items. They can all say the same thing, or each of the 7 can be for a different customer.
Other #FillTheSheet ideas are to add common add-ons like Mom, Dad, Grandma or Grandpa.
Have you thought about adding custom shirt tags to your apparel? This is a great way to advertise your business.
Below you will see a full front basketball layout with 8 custom shirt tags.
Another idea is to use the space for self-promotion items.
Your customer ordered a full front, but you can use the rest of the space to create smaller images promoting your company. You can use these for staff shirts, or apply to an inexpensive promotional product like a mouse pad or grocery tote to use as giveaways with each order.
On the sheet below, we did a school custom print, QCU-23 and added a heart and cap size print for our own company using Easy Prints® art layout, QBU-254.
Follow us on social media for other #FillTheSheet ideas.