Creating a Custom Basketball Apparel Marketing Strategy
Is your custom apparel business ready for basketball season? We created the above video to provide a few great ideas for selling specifically for this sports season and have even created a basketball marketing resource page on our website!
A few custom basketball apparel items that we suggest creating are:
- Uniforms
- Reversible Practice Jerseys
- Cinch Sacks
- Shooter Shirts
- Warm-ups
- Coaches Shirts
- Fan Wear
- Tournament T-shirts
- Victory Shirts
Every player needs a uniform, which makes it a great place to start! Specifically for uniforms, you already know that you will need to add screen printed names and numbers. You can add personalization to the front of the uniform as well, with an Easy Prints® basketball layout. Don’t forget that you can heat press numbers on top of designs that are already applied to the garment, just place a cover sheet over the design and the numbers when you heat apply them. This prevents the transfer from coming off of the garment and applying to the top of the heat press. You can even add extra numbers to your design in the Easy View® designer.
Another great tip is to create custom fan apparel for parents. Parents will want to cheer on their players, help them to do this by creating fan apparel specifically for them. This can be as easy as adding Mom or Dad inside of the clip art when creating the t-shirt design in the Easy View designer.
For more tips, check out the Basketball Apparel Marketing Strategy page on our website!
Check out the Basketball Apparel Marketing Strategy page for great tips on selling for the basketball season